FORM / FEELING is a sensory design installation by BLD, hosted inside Zenden Studio, one of their most recently completed wellness projects. Guests move through three zones of sound, light, and material before joining BLD Founder Pria Rajput and the Zenden founders for a live conversation about how space shapes feeling.

The afternoon runs in three acts. Guests arrive and receive a brief card with a single question, then explore the space on their own. The main area features a live lo-fi DJ set and a BLD material installation, tactile samples pulled from real projects, each tagged with a single word describing the feeling it was chosen to produce. The light studio has red light therapy mats active. The dark studio runs a live sound bath facilitated by the Zenden team using the studio's 15-foot gong wall.

After the self-guided hour, everyone gathers in the dark studio where Pria and the Zenden founders sit down for an unscripted conversation about how the space was designed, what wellness does to the body, and how BLD uses that understanding across hospitality, retail, and commercial design.

The afternoon closes with non-alcoholic espresso martinis made with Zenden's ceremonial cacao, open mingling, and a final pass through the installation.

Presented by BLD x Zenden